From Pepsi Man to WendyQuest, why are brands making video games again? | Creative Bloq - 开云

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The original Pepsiman, though, remains the king of the branded games. Released only in Japan (which always helps cult status), it showed a superhero sprinting through cities to deliver Pepsi cans. And it remains much-loved: these days, copies go for hundreds of dollars on sites like eBay. [...] Then came Burger King's 2006 experiment. The chain sold three branded Xbox games for $3.99, including the infamous stealth title Sneak King, as long as you bought a value meal (sold separately). BK ended up shifting more than 3.2 million copies in total.

KFC was late to the party, only joining the fun in 2019 with I Love You, Colonel Sanders! A Finger Lickin’ Good Dating Simulator. The parody dating sim got flayed by critics, but players loved it, giving it a 91% positive rating on Steam. [...] The world's third-largest hamburger fast-food chain has unveiled a turn-based, pixel-art adventure in which its red-haired mascot leads a party of fast-food heroes to save a kingdom in peril. It's called WendyQuest: Legend of the Four Corner Stones. No, this is not a South Park parody. This is a real, playable game.